A list is only worth what it delivers. Here's how we keep our realtor email data accurate and send-safe — and how to protect your own sender reputation when you use it.
The difference between a good list and a dangerous one is deliverability. A scraped list might look fine in a spreadsheet and still be 30% dead — and those dead addresses bounce, which tells mail providers you're a spammer and pushes your good messages into the spam folder too. We verify every address for live deliverability before it ships, targeting roughly 96% deliverability, so the list protects your sender reputation instead of wrecking it.
Real estate is a high-churn industry — agents switch brokerages, change emails, and leave the business constantly. A list that was accurate a year ago is decayed today. We re-validate our data on a regular monthly cycle so the records you buy reflect agents who are still active and still reachable, not a snapshot from two years back.
Every address is verified live before it ships — the list is send-ready, not format-checked.
Continuous re-validation so churn and stale addresses are caught, not passed on to you.
Name, verified email, brokerage, city, county, and state — clean columns you can segment and send.
Even a clean list can get you filtered if you send carelessly. A few habits keep your outreach landing: warm up a new sending domain gradually instead of blasting thousands on day one, authenticate your domain with SPF, DKIM, and DMARC, keep your messages personal and low-volume per inbox, and always give people a real way to opt out. Good data gives you a clean start — these habits keep it clean.
Pull 100 verified records for your area and run them through your own verification tool. We're confident in what you'll find.
Get your free sample →Every address passes live deliverability verification before it ships, and lists are re-validated monthly. The target is ~96% deliverability.
When you send to the list, about 96% of messages are accepted by receiving mail servers rather than bouncing — which protects your sender reputation.
On a regular monthly cycle, because agents change brokerages and emails go stale.